Not lovin’ it

mcd.jpg

A recent Stanford University study finds that a preschooler’s perception of what tastes better can be heavily influenced by packaging.

The study had 3-5-year-olds from low-income families sample foods in taste tests of food wrapped in McDonalds and in umarked wrappers. Study author Dr. Tom Robinson is quoted as saying kids’ perception of taste was “physically altered by the branding.” Even carrots, milk and apple juice tasted better to the kids if they thought the food was from McDonald’s.

We already know that very young children who are not yet able to read can easily distinguish between the Burger King and McDonalds logos.

Well, we’re closer to our answer on healthy eating – – just package up the healthy foods in those familiar wrappers. Or, perhaps we could stop marketing to young children as if they hold the household pursestrings.

Little kids can’t yet drive, yet fast food places are a favorite dinner destination spot. Parents instead might consider a well thought out trip to the supermarket and making your child part of the planning and preparation.

You’ll be a lot more fun than Ronald.

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2 Comments »

  1. Kakie said

    I could not agree with you more! We help them to make the choices, it is up to us to steer them in the right direction. I recently wrote an article called “Obesity in children – How do we give our kids tools to live an active lifestyle?” http://burburandfriendsblog.com/2007/08/31/obesity-in-children-how-do-we-give-our-kids-tools-to-live-an-active-lifestyle/

    It must start at home and with early childhood education.

  2. Kakie said

    I write a series of children’s books specifically dedicated to teaching kids bout sports, outdoor exploration and active play through a cast of multicultural characters called Bur Bur and Friends.

    The books have been inspired by real children.

    http://burburandfriends.com

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