Posts Tagged entreprenuers

Too Many Toys

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The KISS principle (which stands for Keep It Simple, stupid) relates to just about every area of our life. Not surprisingly it begins when our children are little.

Visit the home of any family with little kids and you see toys, toys, and more toys. The overabundance of toys makes each toy less special, less noticed and less valued. I have often found that putting toys away for a while and rotating them offered a better chance for the kids to appreciate them more.

But, as often happens the problem that many of us experienced, was resolved a mom.

Lori Pope launched Baby Plays, a web-based company that rents toys, think of it as a Netflix for toys.

Customers pay $28.99 a month to get four toys a month for three months and $35.99 a month to get six toys a month for three months. Families willing to sign a yearlong contract can get six toys a month for $31.99.

Baby Plays’ inventory includes popular toys by brands such as VTech, LeapFrog and Playskool as well as more obscure European manufacturers. Pope keeps at least seven of each kind of toy in stock so she can fulfill almost every request. She plans to double her inventory over the next two months.

Pope mainly stocks sturdy, easy-to-clean toys with few parts or parts that are easily replaced. She searches Web sites and catalogs for popular toys that are appropriate for small children and meet all European and American safety standards.

Guess the kids would really look forward to a visit from the UPS driver!

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