“Consider a career you may have never imagined,” and the discussion begins. Corporations such as Deloitte are reaching out to high schools to persuade students to join their ranks. Their objective is to convey the benefits of working with sponsor companies. They do this by drafting curricula, lesson plans and equipment with the hope of creating a pipeline of workers far into the future.
Businesses are now influencing schools in a way that is much different than when businesses simply wanted students to become customers. This is in response to a fearful shortage of workers from the coming labor force.
Some are worried about a commercial agenda influencing schools, and the potential loss of creativity and entrepreneurial spirit.
On the plus side, students that may not have any idea what to do with their life, may get on an ‘express line’ to a career. It can also finally answer the age old question kids have when learning math and science, “When will I ever use this?”