Posts Tagged marketing

Lead Us Not Into Temptation

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Gratitude is not only the greatest of virtues, but the parent of all the others. – Cicero (106 BC – 43 BC)

It was the best of times, it was the worst of times. That is how I feel as I read Sunday’s paper. On one hand, the dismal economic forecasts for 2009; on the other hand, the glossy slick ‘door buster’ circulars encouraging us to get up at 4am the day after Thanksgiving.

Our children are watching. We have an opportunity to fight the marketers back. A young mom putting her child into his Spiderman® pajamas said, “I have fought as much as I could, but he lit up when he saw them in the store. I loved watching the joy on his face and I had to get them.”

The desire to elicit joy comes from love. But as we approach the most difficult financial conditions any of us have ever experienced, we cannot do things the same way we have in the past. The need is pajamas; the want is Spiderman® pajamas. The instant gratification of that purchase is momentary and fleeting, for both the parent and child.

As we approach the Thanksgiving holiday, be grateful for what you have. Are any of the items on the circulars glossy pages are among them? Sitting together at the table this Thursday, ask everyone to write down what they are thankful for.

Gratitude is a emotion that can get us through the most difficult times and put in perspective what really matters. Don’t respond to the ups and downs of a turbulent economy; instead be grateful for the people that matter in your life.

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Limiting Marketing to Kids

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A few years ago I asked my nephew what he wanted for Christmas. He didn’t know. I asked him if he watched Saturday morning cartoons, because I remember when my kids were little that’s where they saw the toys they might like.

He told me there were no toy commercials, only food commercials. He was right. And the commercials bombarding our children promoted foods and beverages that were high in fat, sugar and salt.

Finally, consumer organizations world-wide will pitch a proposal to limit the amount of food marketing to kids. The group is calling for a ban of radio or television advertising of these foods between the hours of 6am and 9pm, and a ban on marketing the same kinds of unhealthy foods on social networks and other new media. Additionally, they are calling on a ban of promotion through toys and gifts and the use of celebrities and cartoon characters.

If you would like to hear about the new reality parents face, and actionable ideas, visit Parental Wisdom® and listen to our Park Bench® broadcast entitled Feeding Our Children to Death.

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There’s a reason for everything

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An outbreak of the flu is hardly good news, but there is a reason for everything. We find that we can clear our schedules, slow down and cuddle up. Why do we need to wait for the flu or a snowstorm to do something that makes so much sense?

Our generation of parents is so involved in our children’s lives that we have taken on the role of ‘Julie the Cruise Director.’

Let’s take a look at where that has gotten us:

• When they are very little, we register for mommy & me gym classes. Reality check, you can do that at home for no cost at all. Mommy, are you the one that needs the play date here?
• When they are toddlers, we’re registering them for soccer and pee-wee tee ball camps. Reality check again, this costs money and more importantly children actually get less time to play than if the parents played with their kids at the park or in the backyard. Also, the kids aren’t learning how to form their own teams.
• In grade school, we add music and tutoring to the sports schedule which leaves no time for play or family. The mini-van is well stocked with food and beverages as we have no time for dinner. And, by the way, no time for conversation since the mini-van has DVD’s playing in the head rests.
• We check our calendars to find free time for play dates that we’ve selected.
• High school comes around and by this time the kids are burned out by the politics of sports so they’ve stopped playing. Since they never started a game on their own, they don’t know how. Technology has taken the place of making real friends, again something they’ve never had to do.

Back to today’s lesson. Parents – do less and you’ll do more.

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